Main area of focus in Caring for the Destination:  

Santa Marta Street Kids

Detailed description of the Caring for the Destination Initiative: 

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"Integrating the personal leisure with the grace of charity is the way to happiness".

We want to show you the City of Santa Marta from the point of view of the Conscience. We want you to enjoy the miracles that Santa Marta could offer, and at the same time you will get aware of the real problems of the city, the region and the country.

The following project has won, together with WHL travel´s one, the "Conde Nast Traveler" competition 2009 for our idea on how tourists and tourist operators can contribute to sustainable tourism. At the moment, we are still in the initial phase and we would like to share with the visitors of this site the different stages of the project, and to inform you about how you can contribute to this cause.

Overview of the project: http://www.changemakers.com/en-us/node/22998

Project Plan and what you as a traveler can do: http://santamarta-hotels-tours.blogspot.com/2009/07/project-gratis-food-corner-for-poor.html